NYConvergence - Gawker Focuses on "Branded Traffic" Not Pageviews

NYConvergence is a digest of digital media technology news of interest to the New York, New Jersey, and Connecticut tri-state area maintained by Trylon SMR.

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Gawker Focuses on "Branded Traffic" Not Pageviews

NY’s Gawker Media is strengthening its “branded traffic” which the company defines as audiences “with a declared intent to visit its sites.” Gawker measures these readers who keep on coming back…