NYConvergence - "Owned Media" Topic at IAB Social Media Marketplace

NYConvergence is a digest of digital media technology news of interest to the New York, New Jersey, and Connecticut tri-state area maintained by Trylon SMR.

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"Owned Media" Topic at IAB Social Media Marketplace

Increasingly, advertisers are having to create web site content that not only sells their products, but engages their consumers despite — not necessarily because of — their products, panelists at…